Pricing Optimization

Harness the power of prescriptive analytics to make more profitable pricing decisions over the lifecycle of every customer by putting the right offer into the right hands, at exactly the right time.

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Make better and faster pricing decisions


Leverage advanced analytics to discover the optimal rate while considering account revenue, profitability and volume objectives while also balancing regulatory constraints.

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Retain existing customers and attract new ones

Create optimized lending strategies that account for price, term, amount and accept rates to provide increases in profitability with automated governance and documentation features that ease the burden of compliance.


Drive growth with repeatable pricing optimization strategies across your entire portfolio while increasing loyalty across the entire customer lifecycle.

Frequently Asked Questions

Why adding pricing optimization across your entire portfolio is critical for not only maximizing value, but also creating the winning edge over your competition.
Pricing optimization is the ability to balance and coordinate business objectives and multiple constraints in order to maximize an organization’s desired value from one or multiple offer channels. FICO pricing optimization solutions improve decision quality by enabling banks to take into account many more decision factors than they otherwise could. Only with optimization can banks use the increasingly wide variety of customer data from internal and external sources along with multiple scores and other analytic predictions to make the best possible decision for each individual customer. It’s not only banks that benefit. Customers also benefit by receiving better offers and services across their banking lifecycle, which keeps them from jumping to a competitor.
Of course, every portfolio is different. And FICO offers optimization solutions for multiple industries and problem types.

Optimize pricing across your entire portfolio

Connect with FICO for answers to all your product and solution questions. We look forward to hearing from you.
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